Building trust, shaping the future

A leading engineering company, working mainly in the high-tech sector, based in Europe, India and North America, needed to revitalize its strategy, by :

  • Stating and affirming its strong commitment to engaging its workforce
  • Promoting synergies between the different components of the company, and affirming its integrity
  • Affirming its leadership in coping with major technological changes

The approach :

  1. Completing a strategic inventory and assessment of the process of change
  2. Constructing strategic scenarios incorporating the specific cultural characteristics of the different geographical entities
  3. Choosing and constructing the project that would engage the workforce, incorporating the cultural adaptations required to make it fit the new strategy
  4. Supporting the deployment :
    • Engaging the workforce, understanding cultural differences, removing barriers to change and reinforcing the shared identity
    • Implementing a key account management approach
    • Supporting the managers responsible for implementing the new strategy

Reactions triggered by the approach :

  • Openness about the different cultures / what underlies the engagement of the different geographical entities (these issues could now be freely discussed)
  • Sharing of the strategic issues at stake
  • Willingness to accept the deployment of the new strategy
  • A workforce engaged in the corporate plan

The results obtained :

  • A strategic project that had been constructed by all parties, in which everyone had a stake
  • An understanding of the national cultural differences
  • Removal of the barriers to change
  • A shared identity incorporating the specific cultural characteristics of the different geographical entities

 

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