Building trust, shaping the future



The issue
The role of Trust
The approach

How is it possible to turn sustainable development into a competitive advantage?

How is it possible to cooperate to work towards a collective optimum?

To introduce virtuous operating factors to the extended enterprise (businesses plus external stakeholders), facilitating recognition by the collective responsible for finding an optimum, using cost-benefit metrics to compare the environmental, societal and economic dimensions

To demonstrate the limits of some sustainable development practices

To encourage the parties involved to adopt a more strategic approach that will lead them to innovation and value creation, things that are only possible in a collective co-construction situation


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